Capturing Growth for Puparazzi

Client: Puparazzi
Industry: Pet Photography
Services Provided: Social Media Marketing, Brand Development, Online Booking System Integration

Executive Summary

Puparazzi, an innovative pet photography company, sought to expand their reach and streamline their client engagement process. Our marketing agency was tasked with elevating Puparazzi’s brand presence, particularly on social media, and simplifying their booking system to enhance customer experience.

  1. Boost Social Media Presence: Enhance Puparazzi's engagement and followers on platforms like Instagram and Facebook.
  2. Develop a Strong Brand Identity: Create a unique and memorable brand identity that resonates with pet owners.
  3. Streamline Booking Process: Integrate an efficient online booking system to improve customer experience and manage appointments more effectively.

Social Media Revamp: Curating a vibrant and engaging social media presence with a focus on showcasing high-quality pet photographs and client testimonials.

Brand Voice and Messaging: Developing a playful and friendly brand voice that appeals to pet owners, accompanied by a visually appealing logo and brand colors.

Website Enhancement: Implementing an easy-to-use online booking system on Puparazzi’s website, along with SEO optimization to improve search engine visibility.

User-Generated Content Campaigns: Encouraging clients to share their pet photos on social media, tagged with a unique hashtag, to increase brand visibility and engagement.

Targeted Advertising: Running targeted ad campaigns on social media platforms to attract pet owners in specific geographic locations.


Social Media Success: Puparazzi’s Instagram and Facebook followers doubled within three months, with a 75% increase in engagement rates.

Brand Recognition: Brand awareness grew significantly, evidenced by a 60% increase in direct searches for “Puparazzi” on search engines.

Booking System Efficiency: The new booking system led to a 50% increase in online bookings, with improved customer satisfaction regarding the ease of scheduling sessions.

Increased Web Traffic: Website visits increased by 80%, with a notable decrease in bounce rate, post website and SEO enhancements.

Effective Ad Campaigns: Paid advertising campaigns resulted in a 45% increase in inquiries from potential clients in targeted locales.

Customer reviews
Customer reviews
Their creative approach to our social media and brand identity helped us connect with our audience in a more meaningful way. The new booking system they integrated has made it incredibly easy for our clients to schedule photography sessions.
— Annie Jones
muse client puparazzi pet photography business card design